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Work/FuelYourBody
Health & Fitness · D2C

FuelYourBody built to retain.

How we built a fast, subscription-ready custom storefront for a high-protein D2C brand serving 150,000+ fitness enthusiasts.

fuelyourbody.nl
FuelYourBody storefront hero
+38%
conversion, avg.
Client
FuelYourBody
Industry
Health & Fitness / D2C
Services
Custom Development · Subscription
Year
2025
FuelYourBody · High-Protein Meals
Fuel every
goal.
Shop now
FuelYourBody high-protein meal
(01)Overview

FuelYourBody was scaling fast, 150,000+ customers and growing, but their storefront and subscription flow weren't keeping up with the demand.

They needed a fast, reliable custom storefront with a subscription system that would convert first-time buyers and keep loyal customers coming back, without a pile of paid apps slowing everything down.

(02)The challenge

A stack of paid apps bloated the store and slowed it down. The subscription flow was clunky, checkout added friction, and managing it all was becoming expensive and fragile as the brand grew.

(03)Our solution

We rebuilt the store with custom-built features that replaced multiple paid apps, a streamlined subscription flow, an optimised checkout, and a fast, maintainable theme the team fully controls.

(04)Gallery
fuelyourbody.nl
FuelYourBody sport goal category page
Sport goal categories
fuelyourbody.nl
FuelYourBody high-protein meal detail
Product detail
fuelyourbody.nl
FuelYourBody weight loss goal category
Goal-based browsing
(05)Outcomes

What changed for FuelYourBody.

Faster storefront

The rebuilt store loads noticeably faster, giving shoppers a smoother experience on every device.

Clearer path to purchase

A simplified journey and checkout removed friction that had quietly held the store back.

A brand that feels like them

The new design finally reflects the brand's identity, premium, confident, and distinctly Northbound.

A site the team can run

With a clean structure and clear components, the team now updates the store with confidence.

Outcomes describe qualitative improvements from this engagement. Specific performance figures are shared privately with prospective clients on request.

"They delivered outstanding work and consistently went above and beyond. They built custom features that let us eliminate multiple paid apps, improving performance while saving us money."
Rob C
Rob C
Founder, FuelYourBody
(06)Services used
E-commerce↗︎

Custom Development

Conversion↗︎

Funnels & Landing Pages

Integrations↗︎

Custom Integrations

Want results like these?

Tell us about your store and goals. We'll map the right approach, honestly.

↗︎Book a discovery call